Guide, Knowledge

Getting started with BlogPosting schema

It is a schema.org entity that represents a blog post. Adding a BlogPosting schema to your blog posts helps search engines quickly determine what the post is all about and increases the chances of getting ranked higher. In addition, it should also help individuals who are searching to find relevant content on your website faster.


Schema Helper
Schema Helper
February 19, 2022 3 min read

What does it look like?

Here is an example of what a completed BlogPosting schema would look like. Follow the steps in the next section to find out how you can add one to your HubSpot page using our tool.

Setup guide

Step 1: Select schema

After you enter the page editor for the page that you want to add schema to, select BlogPosting from the dropdown. By doing so, we’ll automatically fill in as many fields as we can for you.

Step 2: Fill in or change any necessary fields that appear.

This should have been filled out already, mostly by our autofill function. Double check to see if you are missing any fields and fill those out as needed. If you leave any blank, Google may throw a warning or even an error.

Step 3: Hit the “Update & Publish” button!

By doing so, we’ll place the schema in the head of the page for you. We recommend clicking “Validate with Schema.org” after your page has been published to confirm that everything looks good.

That’s it! Pretty simple right? For those of you that are on the Business plan, we give you the option of generating multiple BlogPosting schema quickly. Find out more here: https://schemahelper.com/the-bulk-editor/

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