Before diving in to try any SaaS product, (even if they offer a free trial), we should usually decide whether it has the potential to save us enough time/money to justify the subscription. To help you decide, let’s explore the value of Schema Helper from the perspective of the various types of expertise that are required to add schema markup to pages in HubSpot CMS.
Adding Schema Markup to website pages can boost organic traffic, even for websites with good SEO. After all, how valuable is a page one SERP listing if people aren’t clicking it? Schema markup simply must be added to most website pages. And yet, depending on your expertise, it can be time-consuming if you lack the knowledge or tools to get it done the right way.
Schema Helper’s two most popular plans cost $99/year and $999/year. Can they save you, respectively, at least 2-20 hours per year?
Well, it depends…
You’ll need at least some expertise in a few different categories: writing code, HubSpot’s CMS Hub, Schema Markup, and SEO. If you lack expertise in any of these areas, you’ll find yourself spending a lot of time deciding which schemas you should be using, searching through schema.org to figure out which elements are required vs. recommended for each schema, writing the JSON code, or editing the page headers in HubSpot’s CMS.
If you’re an expert in all of these categories, can Schema Helper save you enough time to be worth your money?
Maybe. Here’s how:
Stay Organized
- From our dashboard you can see all of your website’s pages and the status of their schema markup (none vs. errors vs. has schema)
- Use the search to find the page you need
Save lots of time
- Our bulk editor can add schema markup to 100s of pages per minute. For sites with a lot of articles, this could save many dozens of hours per year. Does your website or blog have enough articles to justify the price tag?
…and save a little more
- Schema Helper’s integration with HubSpot saves at least a few minutes per page
- If your website doesn’t have enough articles and pages to justify a subscription to the business plan, our “Autofill” feature, which is available in the Starter Plan, might save you at least a few hours per year
- Global Variables take care of some otherwise monotonous work. Logo, address and other common details can be added automatically to the code in each of your website pages.
If you lack expertise in any of these categories, then Schema Helper will be far more valuable. Let’s break it down.
Not a Schema Markup expert? No Problem.
The first step in enhancing your SERP listings with schema markup is determining which schemas are most important to your business. Products, offers, services, locations, events, and other schema are simple enough on their own, but it begins getting complicated when you need to start combining them.
Certain products or services might be more readily available in specific regions. What’s the right way to format the schemas for your services in specific geo-locations? Rather than searching through Schema.org to compile your combinations of schemas, you can leverage Schema Helper to add the error-free code that each of your website pages need.
- Required keys for each schema are predefined. Just fill in the fields.
- No hunting through libraries on schema.org
- We’ve included the most commonly used schemas in our Starter package
Not a developer? We’ve got you covered.
- We generate the code for you so you don’t need to
- No overwhelming JSON objects
- Error free code
Not a HubSpot CMS expert? No worries.
It’s not terribly difficult to edit the Head HTML in a HubSpot page, yet our integration with HubSpot CMS saves at least a few minutes per page. We leverage HubSpot CMS’s API to send the code directly into the head of the page for you.
Just click “Update & Publish” in Schema Helper and voila! The code is inserted into the header of your newly updated HubSpot page. Take a look at the back-end of this HubSpot page editor:
Our primary goal with Schema Helper is to enable more marketers to apply these proven SEO strategies without getting bogged down by properly formatting schema markup and writing error-free code. A well executed SEO strategy is still hard to deliver – we’re just making one essential part of it a little bit easier.
We hope you’ll give it a try. And let us know what you think!
